04 COllections Jewelry Wesbite
Introduction
04 Collections is a UX design project that aims to provide a smooth and enjoyable online jewellery shopping experience. The website has a user-friendly interface, making it easy to browse through its selection of stylish, high-quality jewellery. Users can choose from a variety of styles, including traditional, modern, and contemporary, or add a personal touch with our personalized options. It has an AI feature that also suggests gift ideas based on the user's budget.
Problem Statement
There is a lack of accessibility and convenience for individuals looking to purchase jewellery online. Many e-commerce websites that sell jewellery also sell a wide range of other products, making it difficult for users to easily find and purchase the specific jewellery items they are looking for. In addition, the navigation and checkout process can be confusing and time-consuming, leading to frustration and potential abandonment of the purchase.
Goals
The 04 Collections project aims to create a user-friendly platform for purchasing jewellery online that offers a wide range of high-quality, stylish products, personalized options, and gift suggestions. The project also aims to improve the user experience by designing a clear and intuitive interface and streamlining the checkout process, as well as offering fast and reliable shipping and convenient return and exchange policies. The overall goal is to make online jewelry shopping more accessible and convenient for users.
Users and Audience
The 04 Collections project aims to create a platform for online jewellery shopping that is user-friendly and offers a variety of high-quality, stylish products, personalized options, and gift suggestions. The project aims to enhance the user experience through a clear and intuitive interface and a streamlined checkout process, as well as by providing fast and reliable shipping and flexible return and exchange policies. The ultimate goal is to make it easier for users to shop for jewellery online.
Design Process
-
Ideation
The inspiration for this idea arose when I was searching for jewellery to purchase as a gift. I noticed that there were very few Nigerian jewellery stores available online, and many of the online stores that did exist sold a variety of products in addition to jewellery. This led me to the idea of creating a Nigerian-owned website that focused solely on selling jewellery.
​
-
Research
I conducted my research by surveying people I knew and asking them about their preferences for a jewellery store. I gathered this information through in-person interviews, phone calls, and text messages. After compiling the responses, I also looked at existing online jewellery stores to see what they looked like and what features they had. As I was working alone, it took me about 2 hours to complete this research and move on to the next step.
​
-
Designing Hi-Fi wireframes
In the traditional design process, the next step after research would be to create low-fidelity wireframes before moving on to high-fidelity wireframes. However, I decided to try something different and deviated from the usual process. This proved to be a challenge as I had no established format to follow and spent a significant amount of time rearranging and deleting designs because my ideas were conflicting. I used a Macbook laptop with a 14-inch screen to design the desktop version of the website, and an iPhone 11 pro max to design the mobile version. The icons used in the design were sourced from the Iconify plugin in Figma, and the images were obtained from the Unsplash plugin in Figma. The company logos I used were obtained from Google. The primary colours used in the design were black and white, with orange as the secondary colour.
​
-
Prototype:
The next step in the design process was to make the design interactive. This was an important step as it allowed users to interact with the design and better understand how the final product would work. By adding interactive elements, users can navigate through the site and perform various actions, such as adding items to their cart or filling out forms. This helps to create a more engaging and immersive experience for users, which is essential for the success of any online platform.
Conclusion
In conclusion, the 04 Collections project was a success in achieving its goals of creating a user-friendly platform for purchasing jewellery online that offered a wide range of high-quality, stylish products, personalized options, and gift suggestions. The project also successfully improved the user experience by designing a clear and intuitive interface and streamlining the checkout process, as well as offering fast and reliable shipping and convenient return and exchange policies. Overall, the 04 Collections project succeeded in making online jewellery shopping more accessible and convenient for users.